May peacefulness and joy be more than dreams to you, may they guide your heart and spirit in everything you do (Native American prayer).

The ROI for horror films is much, much higher.

Let's say you had US$1,000 to invest in a movie and you are given two choices. You can buy a tiny piece of a future Marvel film versus a tiny piece of the next "Conjuring" movie. Contrary to what you think, you should choose the Conjuring film over the Marvel one. The return on investment will be much, much greater.

To give you an idea, here is some data regarding a few blockbuster movies, comparing to horror movies, with information from Box Office Mojo and The Numbers.

Avengers: Infinity War (2018) - Budget: US$300 million. ROI: 582.21%

Black Panther (2018) - Budget: 200 million. ROI: 767.53%

Captain America: Civil War (2016) - Budget: US$250 million. ROI: 361.32%

Mission Impossible: Fallout (2018) - Budget: US$178 million. ROI: 344.01%

Star Wars: The Last Jedi (2017) - Budget: 317 million. ROI: 320.36%

Now, let's see the ROI of a few horror films.

Lights Out (2016) - Budget: US$4.9 million. ROI: 3,036.86%

It Follows (2015) - Budget: US$2 million. ROI: 775.02%

Get out (2017) - Budget: 4.5 million. ROI: 5,576.83%

Split (2016) - Budget: US$9 million. ROI: 2,893.94%

Horror films which turned into franchise.

Insidious (2011) - Budget: US$1.5 million. ROI: 6,367.28%

Insidious Chapter 2 (2013) - Budget: US$5 million. ROI: 3,138.39%

Insidious Chapter 3 (2015) - Budget: US$10 million. ROI 1,029.84%

Insiduous: The Last Key (2018) - Budget US$10 million. ROI: 1,577.01%

Total investment for the 4 Insidious films: US$26,500,000

Total Gross Worldwide: US$539,613,305

ROI: 2,036.27%

ABOUT HORROR FILMS

Horror films have been considered mostly a niche genre, however, they have had a fervent, loyal and enthusiastic following since the first horror movie ever made, the 2-minute long "Le Manoir Du Diable" (The Devil's Castle), in 1896.  They are unsettling, frightening, stimulating.  They toy and invoke our worst fears, nightmares and vulnerabilities.  Neuroscientist Joseph LeDoux (New York University) says the complex human brain with its enormous capacity for thinking, reaoning and just plain musing, allows us to worry in ways other animalis can't.  Fear is not merely a biological reaction, but an emotion derived from both deep-seeded evolutionary factors, as well as newly learned cautions.

Simply put, in a strange way, people like to be challenged, to feel frightened, to feel the adrenaline rush. They enjoy a glimpse of the horrific, but from a safe distance, to escape from the mundane life.

Numbers crunched by IMDb found that films with ghosts are far and away the most popular movie monters since the birth of film.  Ghosts have been the most popular monsters in five separate decades.

According the The Hollywood Reporter, horror is the most profitable genre around.  You can make a horror movie for less than US$5 million and when they work, you get an "Insidious, a "Sinister" and it can go to gross US$100 million.  And horror plays equally well with male and female audiences.

Horror is concept driven, not star-driven.